01·Brand Identity·2025
Maren Botanicals
A quiet, confident identity for a Nordic skincare house rooted in foraged ingredients.
The work
Maren approached the studio with a strong product line and a flat, generic wordmark. The brief was to build a visual system that felt as considered as the formulations — warm, botanical, never precious.
We anchored the identity around a custom serif wordmark, a restrained palette of cream, ink, and warm yellow, and a botanical illustration library drawn from the founder's own herbarium. The system scales from 30ml dropper labels to wholesale catalogues without losing voice.
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